Every new season requires new artwork for Royal Robbins retail stores and retail partner locations. I oversaw design and print production of in-store signage twice a year. Artwork features lifestyle imagery paired with collection name and feature text. Specific brand stories or product collections and technologies would receive special design. Multiple sizes of print collateral were needed including posters, slatwalls, 8.5x11” and 11x14” signage, and logo signage.

My very first design job (while still in school) was for a creative online and mobile photo-sharing app called ImageChef. It was so much fun creating the content for this app and website. I created unique photo frames and text templates for people to customize their photos and share with their friends. The content consists of filters and effects, unique text displays, and animations.

What started out as a few doodles turned into a full-fledged print job project. “What You Do to Me” is a collection of cards that illustrate common turns of phrase when you find yourself smitten. The plan is to mass-produce them in the near future ;)

In the holiday season of 2018, I created Royal Robbins’ holiday campaign to market on all digital platforms. Three sets of creative was required to target men’s, women’s, and combination audiences, with products specific to each. Content produced includes display ads, email, and social media assets as well as additional website and mobile assets like web banners, homepage sliders, and animated gifs.

Chosen by Central Market Community Benefit District in an effort to celebrate the streets of its neighborhood, these streetlamp banners exemplify the flamboyant inhabitants and theatrical culture of the area.

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Bananas Magazine is a zine, with only one issue ever printed. It’s an array of colorful and provocative articles, meant to lure and shock its readers with off-the-wall content.

Royal Robbins produced direct-to-consumer catalogs twice a year which I had the pleasure of working on. Although I laid a hand on all RR catalogs, Fall 2018’s catalog was produced solely my yours truly. Working closely with the e-commerce manager as well as the product team, I built the entire catalog, handling everything from photo editing, page layout, and print production.

Bananas Magazine is a zine, with only one issue ever printed. It’s an array of colorful and provocative articles, meant to lure and shock its readers with off-the-wall content.

As a Production Artist for Dynacraft, one of the world’s leading sellers of bicycles, I produced eye-catching packaging designs, arranged branding graphics on bicycles and scooters, and created user-friendly instruction manuals.

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Royal Robbins is an active travel and outdoor apparel company. My roles varied from catalog production, in-store signage, and email and web marketing to audio visual tech, videography/photography, and video editing.

Aiming for traditional Japanese aesthetic, the layout of type on this menu is vertically composed due to its scroll format. Taking influence from the restaurant itself, the menu also features hand painted illustrations.

Every May and October, it came time to design the Royal Robbins’ trade show booth for the biggest outdoor industry expo on the planet, Outdoor Retailer. This event marked the beginning of the selling season so it was essential to make a great impression.

The execution of exterior and interior graphics was managed by myself, in collaboration with Director of Marketing and Sales team. This season’s themes were “adventure travel” and “sustainable hemp” which directly reflect the products featured in the Spring 2020 season. A mix of captivating imagery and physical props were used to elevate and promote these brand stories.

ImageChef was an underrated startup that kickstarted my career. Like Instagram or Tumblr, it was a photo and content sharing social media site and app. I made templates for users to upload their photos, and text templates into which users could input phrases and mottos.

What started out as a few doodles turned into a full-fledged print job project. “What You Do to Me” is a collection of cards that illustrate common turns of phrase when you find yourself smitten. The plan is to mass-produce them in the near future ;)

I created a ton of display ads for Royal Robbins. We worked with a digital marketing firm to launch weekly ads for all types of sales, events, and messaging. Multiple ad sizes for web and social media were required in three sets targeted towards men and women.

Chosen by Central Market Community Benefit District in an effort to celebrate the streets of its neighborhood, these streetlamp banners exemplify the flamboyant inhabitants and theatrical culture of the area.

I also handled the email design for Royal Robbins. A combination of photoshop and Mail Chimp were used to create these newsletters. We launched 2-3 emails per week.

I had the opportunity to design a few landing pages while at Royal Robbins. The first one was designed to be a guide, to explain the ins and outs of their bottom fits, which was online for a number of years. The second is for their new website relaunch in early 2019. Some elements are used till this day on their site.